Affinity consists out of a group of companies trading under the brand name "Affinity". 

The companies within the group are:

• Affinity Holdings (Pty) Ltd - The group shareholding company.
  
• Affinity Direct (Pty) Ltd - A property and equities investment company.
• Affinity On-Call (Pty) Ltd - A Business Process Outsourcing contact centre.
• Affinity Mobile (Pty) Ltd - A telecommunications and information technology dealer principal.

Founded in 2006 by Thomas Reid, Affinity fast became a leading group of companies with 600 employees.  Affinity On-Call is a 350 seat high energy contact centre delivering both Outbound and Inbound outsourced services of quality using state of the art technology. Affinity On-Call is an Authorised Financial Services Provider. We do outsourced work for some of the biggest names in business. Our work includes, but is not limited to, outbound sales, reservations, order taking, customer service, outbound quality assurance, market research, database updating, etc.

The contact centre is based in the heart of Pretoria, the administrative capital of South Africa.  We are surrounded by some of the most prestigious universities and colleges in the country.  The immediate vicinity offers housing to more than 400 000 residents.

The contact centre operates 24/7. This enables us to easily deploy capacity and deliver services to our international clients.

We pride ourselves in the quality of work that we deliver. We realised that only through making each call with the highest possible level of quality will we be able to provide our clients with consistent performance. Our people are committed and passionate about their work.

Your business is our business and we treat your clients as our own at all times.